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About Us

The Herman girl...
The Herman girl is a lover of high fashion and street style. 
She takes inspiration and turns it on its head - making trends her own.
She knows the key to the perfect wardrobe is a savvy combination of classics and a clever edit of key investment pieces.
Her look is unique and functional. Classic and beautiful. Feminine. 
 
Where is Herman Store?
Our flagship store is located in Mornington and our second store is located in the coastal town of Sorrento, both on the Mornington Peninsula, Victoria. 
 
Since 2009 we have been thoughtfully editing your favourite curation of Australian designers, along with our own collection of beachside living aesthetics and vintage inspired looks. 
 
We feature ready-to-wear, footwear, accessories and lifestyle pieces selecting only styles that are truly on-trend and timeless but also unique purchases. 
 
Most importantly we believe in creating a welcoming space for all our customers to enjoy their shopping experience and pride ourselves on our styling services and down to earth customer care. x