About Us

The Herman girl...
The Herman girl is a lover of high fashion and street style. 
She takes inspiration and turns it on its head - making trends her own.
She knows the key to the perfect wardrobe is a savvy combination of classics and a clever edit of key investment pieces.
She knows great style.
Her look is unique and functional. Classic and beautiful. Feminine.
There are two halves to her fashion whole, one who loves to keep it simple - black, white, grey and a great pair of jeans. 
The other is drawn to the romantic and girly with a boho luxe vibe.
She takes inspiration from the wonderful world around her. Her loves. Her life. 
She is a seeker and a dreamer.
A woman with purpose. An achiever. 
Where is Herman Store?
Our flagship store is located in Mornington, the heart of Mornington Peninsula Victoria and now proudly online:
Since 2009 we have been editing your favourite Australian designers, both high street and high end to bring you the best of the best.
Our buyers work tirelessly to ensure the hard work is done for you.
We feature ready-to-wear, footwear and accessories selecting only styles that are truly on- trend and a timeless  investment. 
Most importantly we believe in creating a welcoming space for our customers to enjoy their shopping experience and pride ourselves on our styling services and customer care.
e. admin@hermanstore.com