AKA The Label

Melbourne’s newest street/lounge label, translating effortlessly from inside to out, from comfy couch to cool cafe.
A.K.A combines streetwear styling with luxe fabrications and fits to provide an easy wearing, easy fitting casual core wardrobe seasonally with a nod to all your favourite trends. This is the base notes to any wardrobe; quality, wearability and fit are the key to the success of each range with price pointed items catering to the girl who wants a more premium sophisticated casual look without the usual cost that comes along with it.